Inessentials

Analysis, criticism, and observations on pop culture.

Archive for the ‘transmedia’ tag

Television in the 2000s

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I’ve been inspired by at The Television, The Aughts, and I series at Cultural Learnings and the really excellent piece by Emily Nussbaum in New York Magazine called When TV Became Art to go beyond a typical Top 10 Best Shows of the Decade List and write something that is both personal and hopefully illuminates what happened this decade in television. This isn’t to disparage Top 10 lists; in fact you’ll probably see some Best of the Decade posts in the coming weeks on this site. Rather, I want to write about the convergence of technology and art that roughly coincides with the last decade of television, and I how I experienced this change.

My interest in television began in the summer of 2002. I had watched more television than was probably healthy while growing up, but television was an escape, a mindless activity to relieve boredom. I watched Saturday morning cartoons, CHiPs reruns, and other stuff that would interest a kid in the 1980s. A lot of the television I watched as a kid was old RKO and MGM movies on AMC, back when AMC was what TCM is now. In the 1990s, I watched TV Land on Nick at Night, where I learned about how a sit-com works and first encountered the Jewish Comedian Type by watching The Dick Van Dyke Show. I watched NBC’s TGIF line-up, and later its Thursday night block, so I saw ER and Friends from the beginning, but eventually lost interest in each.  Through all of this, I just watched TV for something to do.

When I started graduate school in the fall of 2001, I intentionally did not own a TV. I feared how I would do in graduate school and that such a mindless diversion might keep me further behind my peers. I should be reading novels. Russian novels. Important literature. In my first six months of graduate school, I read Notes from the Underground, The Brothers Karamazov, and Crime and Punishment. I know I read other things as well (I remember getting ideas from the Pulitzer Prize winners list), but the Dostoyevsky stands out. How else would this humble Midwesterner talk to these Ivy League snobs? What if my professor made some obvious reference to some book not in my field but that every educated person should have read?

By my birthday in January, I was ready to accept a television as a gift from my parents. I realized that not having that pressure valve I grew up with wasn’t going to help me any. I had a $30 VCR attached to the 19″ TV (which a friend convinced me was bigger than anyone really needed), and had wires that would connect my laptop to the TV so that I could watch DVDs. I was expanding my film interests via Netflix, then a relatively new service. I also tested it by renting a disc of a show I had heard about but never watched, My So-Called Life. I enjoyed the first disc enough that I decided to purchase my first ever TV on DVD box set. I watched the series through, and found myself interested in this world of a mopey teenage girl, her even mopier love interest, and a sexually confused teenager trying to forge an identity for himself. I was a bit embarrassed to enjoy a show like this, but I understood well enough that this was something more than just pandering to an audience. There was something very beautiful and moving about this portrayal of high school. The topic of the show might be embarrassing, but I didn’t feel embarrassed by what these characters were saying or doing. They were believable, they had lives, and I didn’t feel like the show was praising their self-centeredness as much as lovingly showing that this is how life was for some people. In some ways, it was the flip side to Freaks and Geeks, a show my roommates and I gathered weekly to watch during my senior year of college. We laughed at these geeks because we were these geeks. But here was a show that felt very unlike my own experience of high school, but that I completely believed was somebody’s experience.

That show pales in comparison to the one that I discovered about the same time. Reruns were airing on weekends, and the commercials seemed pretty corny, more or less indistinguishable from Highlander and Xena. But I gave a chance to show called Buffy: The Vampire Slayer. And it turns out, it was pretty funny.

I was friends with a comedy writer at the time; he has written pieces for The Onion and McSweeney’s. He loved a character called the Mayor, and while he wasn’t willing to say he liked the show, he absolutely loved that incongruence between the 1950s TV dad and pure evil. What can I say? He was right about the Mayor. That gave me a little confidence to Netflix the first season of Buffy on DVD. (I’m not sure that we were using “Netflix” as a verb in 2002, but we certainly do so now.) What I discovered was that beneath the cornball exterior was a show that I really enjoyed. Here was a show working in a genre that I knew nothing about – horror – and yet I could understand that they were playing off genre staples, even if I had know real knowledge of those genre tropes. Here was a show that was incredibly witty where many of the best lines went to the most picked-on guy in school. Here was show where the very feature that made someone special and likeable was also what made them unpopular. Here was a show in which good battles against evil, but the lines are murky and the enemy is ever shifting.

Beyond all the elements that I liked about the show, one thing stood out to me then and made me fall in love with television as a medium. With BtVS, I discovered television’s power for serial story-telling. Unlike the sit-coms I enjoyed as a kid, or The Simpsons episodes I watched each day in college, this was a show that trusted the viewer to follow these characters through their lives. We trusted Joss Whedon to helm this story, a trust he earned in the show’s magnificent second season. Whedon trusted his writers ground the supernatural silliness in real human (okay, or vampire) characters, trusted his actors to switch from broad comedy to fear to grief in the coarse of a single episode or even scene, and ultimately trusted his audience to follow him through this world. This was a totally new idea to me in 2002. Here was a show that rewarded dedicated viewing in the proper order. It was a sea change in my thinking, the sort demanded by Alfred Hitchcock when he demanded that theaters allow no late entrants to Psycho.

And this was made possible by two emerging media: Netflix and TV on DVD. I think DVD has done more to help television than it has to help film. Studios may line their pockets with each successive technological improvement in home viewing (VHS, DVD, Blu-Ray), but the real change in movie viewing happened when VHS allowed people to watch films in their home on their own schedule. Television never performed well on VHS, so it was with the advent of DVDs that television entered its heydays. Netflix allowed one to sample these expensive box sets before buying them (or instead of buying them), and their contribution should not go unnoticed. But the real change happened with the ability to purchase an entire season of a television show and watch it as quickly as one dared. In the summer of 2002, I was taking an intensive Latin course, which I would rush home from each afternoon to plow through the newly released third season of Buffy on DVD. I didn’t have to wait 30+ weeks to watch the show as it aired; instead I could enter a world’s mythology and live in it for days or weeks at a time. This was unprecedented in the history of television. TV box sets of shows people loved in the ’90s, like Friends, The Simpsons, and Seinfeld were huge money-makers in the early years of this decade, but it was the ability to find more obscure shows that really transformed television.

Many others have told the story of what happens next. A show like Lost works because fans can devote themselves to rewatching it on DVD. A show like Survivor is heralded by the networks for its watch-now (read: no one cares about the DVDs) ratings. (A stunt less successfully attempted by Jay Leno’s move to prime time late in the decade.) A new business model emerges where shows like Family Guy and Futurama return from the grave because of strong DVD sales, shifting the emphasis from initial airings and syndication to initial airings, syndication, and DVD sales. (Later to be supplemented by iTunes rentals, Hulu viewings, and transmedia sales.) HBO can build its audience through fans discovering The Sopranos and Sex and the City on DVD. People can encounter international imports like The Office and Slings and Arrows for the first time. People can continue to be TV snobs, but in a new way. (“I don’t own a TV, but I love The Wire.”) Most importantly in this talk about the impact of TV on DVDs, however, is the thing that first drew me into the idea of television: a really good story told over a 6- or 13- or 22-episode season is a wonderful thing. A film may benefit from being concise and particular, but no film matches what a great television show like The Wire can do over five magnificent seasons. One hundred or more characters, each as focused and real and well acted as any on film, interacting in a complex drama set against the background of a city more real than any non-resident’s idea of the real Baltimore. And it’s not just The Wire. There are a dozen or more shows that have each used television’s unrivaled power of serialized, pictorial story-telling to achieve new levels of artistry. The technology and the shifting media models (let’s not forget the rise of cable) made it possible, but it was the David Simons and Ronald D. Moores and the Amy Sherman-Palladinos who rose to the challenge and gave us all a reason to appreciate what has happened this decade.

At this website, I hope to celebrate inessential things: things that are not necessary for survival, but that make life wonderful nonetheless. And television in the 200os was wonderful indeed.

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